Carousel – Boreya

Creation

of photomontages

on the 60s and 80s for Bloomingdale’s.

Graphic design
Photomontages
Creative Playground

The carousel

Bloomingdale’s, flagship store on Manhattan Street in New York has reinvented its customer experience, featuring a new pop-up store decked out with two massive video walls, each consisting of thirty-five screens.

Bloomingdale’s has invited agency FLOAT4 to collaborate on The Carousel, the high-end retailer’s new rotating pop-up store. The carousel offers an immersive shopping experience, where every two months a featured theme takes over the space. Each content capsule is meant to be a unique visual episode for a total period of 12-14 months.

The theme performed above is as follows: Past Made Present.

The carousel

Creation
of photomontages
on the 60s and 80s
for Bloomingdale’s.

Bloomingdale’s, flagship store on Manhattan Street in New York has reinvented its customer experience, featuring a new pop-up store decked out with two massive video walls, each consisting of thirty-five screens.

Bloomingdale’s has invited agency FLOAT4 to collaborate on The Carousel, the high-end retailer’s new rotating pop-up store. The carousel offers an immersive shopping experience, where every two months a featured theme takes over the space. Each content capsule is meant to be a unique visual episode for a total period of 12-14 months.

The theme performed above is as follows: Past Made Present.