PwC - Boreya

Visual Illustration System

Illustration Art Direction

PwC isometric illustrations

A new visual language was developed for an internal PwC digital tool, designed to present complex business and technology solutions to clients.

Following PwC’s refreshed brand identity, Art Direction and Illustration focused on creating a dedicated system of isometric illustrations to translate complex information into a clear, consistent and engaging visual language.

The system was designed to accommodate two main types of visualisations: routes, guiding users from one solution to another, and maps, connecting multiple solution blocks and areas of expertise.

The result is a modular and scalable illustration system that brings structure and visual clarity to complex business ecosystems, while extending the new PwC visual identity into a dedicated graphic language.

PwC isometric illustrations

Visual Illustration System

A new visual language was developed for an internal PwC digital tool, designed to present complex business and technology solutions to clients.

Following PwC’s refreshed brand identity, Art Direction and Illustration focused on creating a dedicated system of isometric illustrations to translate complex information into a clear, consistent and engaging visual language.

The system was designed to accommodate two main types of visualisations: routes, guiding users from one solution to another, and maps, connecting multiple solution blocks and areas of expertise.

The result is a modular and scalable illustration system that brings structure and visual clarity to complex business ecosystems, while extending the new PwC visual identity into a dedicated graphic language.

The tool was presented by PwC teams at VivaTech in Paris, where it was showcased on the PwC stand.

The illustration system extended beyond the digital experience to become part of the event’s visual communication, bringing complex business and technology solutions into a more tangible and accessible format.

The project demonstrates how a carefully designed illustration system can translate complex information into a visual language that is both structured and expressive, while remaining consistent with an evolving brand identity.